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Your Brand, On Every Shelf

Custom Display Boxes, Printed to Sell in Bulk

Turn shelf space into sales with branded retail display packaging. We design and print custom display boxes — countertop, floor, PDQ trays and window boxes — in your colors and dimensions, engineered to hold your product and catch the shopper’s eye.

Countertop to floor displays
Full-color branded printing
Bulk runs shipped nationwide
Custom-printed countertop retail display box holding branded product Your brand, on every shelf
The complete guide

Everything you need to know about custom display boxes

Custom display boxes are retail packaging built to present your product at the point of sale — on a counter, an aisle endcap, or a shelf — while carrying your branding front and center. Unlike a plain shipping carton, a display box is designed to be seen: it holds units upright, invites the shopper to reach in, and reinforces your brand at the exact moment a purchase decision gets made. For consumer brands, distributors, and retailers, that means better shelf presence, faster restocking, and a professional look that off-the-shelf packaging can’t match.

Because every display is made to order, the right build depends on your product’s size and weight, where the display will live in-store, and how many units it needs to hold. This guide walks through the common display styles, the corrugated materials and flute grades that drive strength and print quality, the customization and finishing options available, and how bulk pricing works — so you can spec a display with confidence. If you already know what you need, you can request a custom quote at any point.

Why go custom

A branded display works twice — merchandiser and marketing

Generic packaging blends into the shelf. A custom display box printed with your logo, colors, and messaging does the merchandising job while turning every facing into brand real estate. Whether you’re launching a product, running a seasonal promotion, or securing a coveted checkout spot, custom display boxes make your product look intentional, premium, and unmistakably yours.

Shelf standout

Custom graphics, headers, and shapes pull the eye toward your product and away from the competition sitting right next to it.

Built to hold up

Corrugated construction sized to your product’s weight, so the display stays square through shipping, stocking, and a full retail cycle.

Made to spec

Pick the style, dimensions, flute grade, finish, and print — we match your brand colors and handle bulk runs from hundreds to thousands.

How it works

From your artwork to the sales floor in four steps

1

Share your product

Tell us the product dimensions, weight, unit count, display style, and send your logo and brand colors.

2

We design & proof

We engineer the structure to fit your product and lay out the print, then send a dieline and digital proof for review.

3

You approve

Confirm the proof, materials, and quantity. Nothing goes to production until you sign off on the sample or proof.

4

We print & ship

Your displays are printed, die-cut, and shipped flat or pre-assembled to your warehouse or stores nationwide.

Materials & flutes

Corrugated flute grades: which board fits your display?

Most custom display boxes are built from corrugated board, and the “flute” — the wavy fluting sandwiched between liners — sets the display’s thickness, strength, and how smoothly it prints. Finer flutes give a smoother printing surface for detailed retail graphics; coarser flutes add cushioning and stacking strength. Here’s how the common single-wall flute profiles compare.

Approximate flute thickness

Thickness figures are typical industry approximations; exact values vary by mill and board spec.

Approximate flutes per foot

More flutes per foot means a finer, flatter surface — better for crisp, detailed retail print.

Flute gradeApprox. thicknessBest forPrint surface
F / E-flute Fine print~0.8–1.5 mmCountertop displays, small retail boxes, litho-laminated graphicsVery smooth
B-flute~3.2 mmPDQ trays, shelf-ready packaging, sturdy counter unitsSmooth
C-flute Popular~4.0 mmFloor displays, shippers, general-purpose retail cartonsGood
A-flute~4.8 mmHeavier products, extra stacking strength and cushioningTextured
Materials & durability

Built to ship square and merchandise your brand cleanly

Custom display boxes are typically constructed from corrugated board, sometimes paired with a litho-laminated printed sheet for photographic-quality graphics, or built from heavier paperboard for smaller countertop units. The board grade and flute are matched to your product’s weight so the display arrives square, sets up fast, and stays standing through a full retail cycle.

Finishing choices protect the print and shape the shelf impression: a matte or gloss coating guards against scuffing, while lamination adds durability and a premium feel. For heavier products or taller floor displays, reinforced bases, shelves, and risers keep the structure stable and fully loaded. You choose the build that matches where your display will actually live — a lightweight counter unit and a fully loaded floor stand are engineered very differently.

  • Corrugated construction — flute grade matched to product weight
  • Litho-lamination option — photographic, high-detail graphics
  • Protective coatings — matte or gloss to resist scuffing
  • Reinforced bases & shelves — stability for loaded floor displays
  • Die-cut structure — engineered dielines for a clean, custom fit
  • Ships flat or assembled — easy store setup, efficient freight
Customization options

Make the display unmistakably yours

Full-color printing

Print your logo, product photography, and messaging in your exact brand colors across every visible panel.

Custom size & shape

Engineered dielines sized to your product, from single-facing counter units to multi-shelf floor stands.

Header & riser cards

Add a branded topper or riser above the tray to lift your message to eye level and boost visibility.

Finishes & coatings

Matte, gloss, or laminated finishes for scuff resistance and a premium look and feel on the shelf.

Inserts & dividers

Custom trays, partitions, and shelves that keep products upright, faced forward, and easy to restock.

Bulk quantities

Order hundreds to thousands, with per-unit pricing that improves as your volume grows.

Display styles

Custom display box styles and where they work

“Display box” covers a family of retail formats, each suited to a different spot in the store and a different product. Choosing the right style is the first spec decision — here are the most common options and what they’re built to do.

CountertopSmall counter & checkout displays
Floor displayFree-standing aisle & endcap units
PDQ trayShelf-ready “pretty darn quick” trays
Shipper displayShips product, opens into a display
Power wingSide-panel clip-on impulse displays
Window boxCut-out window shows the product
Dump binBulk bins for impulse & clearance
Gravity feedAuto-facing units that front stock

Not sure which style fits? Tell us your product and store placement and we’ll recommend a build with your quote.

Buyer’s guide

How to choose the right custom display box

The best display comes down to your product, where it sits in-store, and how many units it needs to hold. Use this quick guide to match the placement to the right style and board.

Where you’ll use themRecommended styleFlute / boardAdd-ons
Checkout counters & impulse buysCountertop / PDQ trayE / B-fluteHeader card
Aisle endcaps & product launchesFloor displayC-fluteRiser + shelves
Shelf-ready retail (grocery, c-store)PDQ / shelf trayB-flutePerforated front
Ship-and-display programsShipper displayC-fluteTear-away lid
Small-product impulse zonesPower wing / window boxE-fluteDie-cut window

Not sure which fits your product? Tell us the setting and we’ll recommend a spec with your quote.

Bulk pricing

How custom display box pricing works

Custom display boxes are priced per unit, and the per-unit price drops as your quantity climbs. Your final quote depends on four things: display style and size, board grade and print method, finishing and add-ons, and total quantity. Larger runs and simpler builds bring the unit cost down the most.

Starter
100–499
Pilots & test placements
Standard
500–999
Best value for most rollouts
Volume
1,000–4,999
Lower per-unit pricing
Enterprise
5,000+
Best per-unit rate
FAQ

Custom display box questions, answered

What are custom display boxes?
Custom display boxes are retail packaging built to present and merchandise your product at the point of sale — on a counter, shelf, or floor — while carrying your branding. They’re designed to hold units upright, invite shoppers to reach in, and stand out on the shelf, and they’re made to your product’s dimensions and your brand’s look.
What styles of display boxes can I order?
Common styles include countertop displays, floor display stands, PDQ (shelf-ready) trays, shipper displays that convert from a shipping carton to a display, power wings, window boxes, dump bins, and gravity-feed units. We’ll recommend a style based on your product and where it’ll sit in-store.
What are custom display boxes made of?
Most are made from corrugated board, often paired with a litho-laminated printed sheet for high-detail graphics, or from heavier paperboard for smaller countertop units. The board grade and flute are matched to your product’s weight so the display ships square and stays sturdy.
What is a corrugated flute and which should I choose?
The flute is the wavy fluted layer between the liners of corrugated board. Finer flutes (F and E) give a smoother surface for crisp retail print and suit countertop and small boxes; B and C-flute add strength for trays and floor displays; A-flute offers the most cushioning and stacking strength for heavier products.
Can I get custom display boxes wholesale or in bulk?
Yes — custom display boxes are made to order and priced per unit, with the per-unit cost dropping as quantity increases. Whether you need a few hundred for a test placement or thousands for a national rollout, request a quote with your target quantity for exact pricing.
How is my branding printed on the display?
Artwork is printed in full color across the visible panels — using litho-lamination for photographic detail, or flexographic and digital printing depending on the run. Send vector artwork and brand colors and we’ll proof the layout on a dieline before production.
Do the displays ship flat or assembled?
It depends on the style and your preference. Many displays ship flat to save on freight and set up quickly in-store, while some can be shipped pre-assembled or as ship-and-display shippers. Tell us your setup needs and we’ll advise on the best option.
What’s the minimum order for custom display boxes?
Because displays are custom-built, minimums depend on the style and print method. Smaller pilot quantities can often be arranged, and per-unit pricing improves with volume. Share your target quantity in a quote request for exact numbers.
What’s the typical turnaround time?
Turnaround depends on the display style, quantity, and finishing. After artwork and structure are approved, most orders move into production promptly — share your launch or in-store date in your quote request and we’ll confirm timing.
What artwork format do you need?
Vector files (AI, EPS, PDF, or SVG) give the cleanest print, but we can work from high-resolution images and logos too. Send whatever you have and we’ll let you know if we need anything sharper before we proof the dieline.
Can you match my exact brand colors?
Yes. We print to your specified Pantone (PMS) colors so your displays match the rest of your packaging and brand materials. Include your color references in your quote request.
Can you add inserts, shelves, or headers?
Yes — custom trays, dividers, shelves, risers, and header cards can be engineered into the display to keep products faced forward and lift your message to eye level. Note any inserts or add-ons in your quote request so we can price them accurately.
How do I get a quote?
Use the custom quote form with your product dimensions, display style, quantity, colors, and artwork, or call (929) 605-4397. You’ll get pricing and a production timeline back quickly.

Ready to turn shelf space into sales?

Tell us your product, display style, quantity, and colors — we’ll send back exact pricing, a dieline proof, and a production timeline. Bulk orders welcome.